Retail media verification
Fidcern helps retail media teams check whether a shopper really qualified for a sponsored reward, coupon, or supplier-facing outcome claim before supplier results are counted or billed.
No commitment required. Start with one workflow. We reply within 24 hours.
Retail media in Europe is projected to reach €31bn by 2028. 82% of buyers rank transparency as a top evaluation criterion, yet 53% still cite lack of standards as a barrier. IAB Europe 2025
Retail media already has reporting, attribution language, and campaign recap logic. What often remains weaker is the path between shopper eligibility, reward release, and supplier-facing outcome claims. Buyers are asking harder questions, and the evidence behind the answers needs to hold up.
Was the participant genuine and eligible for the mechanic, or did they arrive through a path the rules did not intend?
Did the entitlement logic hold, or did leakage occur through duplication, timing gaps, or rule mismatches?
Is the path behind the result strong enough to support billing, or does it carry weaker support than the reported number implies?
If a supplier asked to see the evidence behind a specific line, would the team be confident in what they showed?
For each retail media workflow, Fidcern reviews participant quality, eligibility logic, reward release logic, path continuity, and whether the outcome should carry full commercial weight in supplier reporting or billing.
Is the shopper real, genuine, and not a duplicate or synthetic participant?
Did the activity meet the rules the campaign actually specified?
Was the reward issued correctly, or did entitlement leak?
Are there multi-account, timing, or behavioural clusters that inflate counts?
Separating broad recorded activity from commercially defensible activity.
Each review produces finding cards — one-page summaries of each verified or flagged activity pattern, designed for review meetings.
34% of coupon claims in [Retailer] loyalty workflow show patterns consistent with duplicate participation across linked accounts.
41 reward issuances linked to accounts that had already received the same reward in a prior campaign period. Eligibility rules do not permit repeat claims.
Depending on engagement scope, deliverables may include: a verification baseline summary, confidence-tiered finding cards, exception flags with action recommendations, a control-gap assessment, and rollout recommendations for the next campaign or reporting cycle.
Each deliverable is designed to be usable in an internal review meeting, a supplier conversation, or an evidence pack — not just another dashboard.
You do not need to transform the whole stack on day one. Start with one reward mechanic, one campaign type, one attribution-sensitive path, or one supplier-funded workflow. Build a verification baseline, then decide what should count.
A Workflow Confidence Review is complimentary. A Verification Baseline is typically £4,500–£6,000. A single-surface diagnostic is typically £15,000–£18,000 over 4 weeks.
See all engagement options and pricingCheck the path before you count the result.
No commitment required. Start with one workflow. We reply within 24 hours.
Part of the Keigen framework for making sponsor-, supplier-, and platform-reported activity more reviewable before value is released.