Verified Draw
For charity prize draws, member ballots, limited-release drops, and sponsor allocations. Verified Draw helps operators lock the rules, record execution, reconcile results, and produce a reviewable evidence pack — so which rules applied and how the draw actually ran can be shown afterwards, not reconstructed.
No commitment required. Outline the campaign — we respond within 3 working days.
In a prize draw, member ballot, or limited-release allocation, the heavy work is rarely the draw itself. It's everything that comes afterwards: how the eligible pool was defined, how exclusions were handled, whether the published rules matched the rules applied, whether execution time, winner counts, and exception handling are recorded somewhere reviewable.
Internal review, sponsor sign-off, complaints handling, and audit conversations all probe these points at once. Verified Draw treats selection not as a single button press but as one connected flow: rule design → execution → record → explanation.
Eligibility, exclusions, winner count, reserves, re-draw conditions — fixed before the draw runs and recorded as the operating rule set, so post-event interpretation does not drift.
When the draw ran, which dataset was used, which rules applied, what the result output was. Execution becomes a reviewable record rather than an internal claim.
Eligible-pool size, exclusion breakdown, winner / reserve / non-winner counts, integrity checks. The result sits inside an evidence pack, not just a winners list.
Legal, compliance, marketing, customer service, sponsors, and partner teams all see the same evidence pack. Fewer one-off reconstructions, fewer parallel narratives.
Three connected artefacts, produced as a single deliverable for each campaign — designed for review, not display.
The locked eligibility, exclusion, winner, reserve, and re-draw rules used for the campaign — fixed before the draw and recorded as the operating rule set.
A timestamped record of the dataset used, the selection run, the result output, and any exception handling that occurred.
A reviewable pack for internal teams, sponsors, trustees, partners, complaints handling, or audit conversations — with redacted variants where needed.
Wherever a selection result carries commercial, regulatory, or reputational weight, and the operator needs the process behind the result to be reviewable.
Paid + free entry routes with equal odds, published mechanics, post-draw evidence for trustees, players, and the press.
High-value single-prize allocation where the draw method itself is what coverage and complaints will focus on.
Tiered membership eligibility for finals, hospitality, releases — selection that has to be defensible to the membership base.
Sneakers, collectibles, capsule launches. Operators want a record of who was eligible, who entered, and how winners were chosen.
Ballot allocation for high-demand fixtures or rights-holder events, where the draw method is part of the rights-holder narrative.
When entries arrive through web, app, email, partner, or offline channels, the eligible pool itself needs to be consolidated and explainable.
First published by the UK Department for Culture, Media and Sport on 20 November 2025 and last updated on GOV.UK on 23 February 2026, the Voluntary Code of Good Practice for Prize Draw Operators gives signatories until 20 May 2026 to implement the Code fully. The Code asks operators to award prizes "by a computer process that produces verifiably random and auditable results", alongside transparency, free-entry equivalence, and accountability requirements.
Verified Draw is not a regulatory product and does not certify Code compliance. It does, however, address the operational layer the Code's transparency and accountability sections describe: rules recorded before the draw, execution recorded as it happens, evidence organised so it can be reviewed without reconstruction.
Sources: DCMS Voluntary Code of Good Practice for Prize Draw Operators (Nov 2025); supporting frameworks include CAP Code Section 8, Gambling Act 2005, Consumer Rights Act 2015, and UK GDPR. See Compliance for how Verified Draw fits alongside these.
Verified Draw is operational infrastructure for selection, not a legal opinion or a regulatory certification. It does not replace gambling-licence assessment, advertising sign-off, or external audit. The final compliance position on any campaign remains the operator's, supported by their own legal and compliance teams. The product's role is narrower: make the path behind the result reviewable, before the result has to be defended.
See the compliance noteVerified Draw is an operational evidence layer for prize draws, member ballots, limited-release allocations, and partner-led selection campaigns. It locks the operating rules before the draw runs, records execution as it happens, and produces a reviewable evidence pack that the operator owns. The artefact is designed to make post-event explanation an organisational record, not the recall of the person who happened to be in the room.
Promotional compliance agencies typically focus on legal review, terms and conditions, advertising sign-off, and independent winner-selection support on a per-campaign basis. Verified Draw sits beneath that work as the records-and-evidence layer — the operator-owned campaign record that legal counsel, agency partners, sponsors, boards, or reviewers can all reference. Operators routinely use both. They answer different questions.
No. The DCMS Voluntary Code of Good Practice for Prize Draw Operators is voluntary and operates alongside existing UK consumer, advertising, gambling, data protection, and fundraising law. Verified Draw is not a regulatory certification, does not assess Code compliance, and does not represent operators in any regulatory matter. What it does is help operators produce the operational records that their own legal and compliance teams may want to rely on when explaining or publishing campaign measures.
A campaign-level evidence pack with six components: campaign overview, locked rule definition, eligible-pool record, execution record, result reconciliation, and explanation memo. Redacted variants are prepared for partner-shareable and public-facing use where required. The operator owns and stores the pack as part of their own governance file.
Property and luxury single-prize draws, charity prize draws with paid and free entry routes, member ballots and tiered allocations, limited-release product drops, sports and event ticket allocation, and multi-channel entry consolidation. The common thread is that the result will be examined later — by a journalist, trustee, member, sponsor, or internal reviewer — and the operator wants the answer to "how did this happen and why" to come from one organised record rather than reconstruction.
Outline the campaign — eligibility, prize, scale, timing. We come back with what Verified Draw can cover and what evidence design would suit the campaign.
Even if the campaign brief isn't fully defined yet. We typically respond within 3 working days.