Evidence
A draw produces a winners list. The evidence pack produces something else: a reviewable record of how the campaign was actually run. This page describes what's inside, who reviews it, and what it's designed to make easier.
Request a Verified DrawMost campaign records are generated during the campaign and live in different systems — entry tables in a database, eligibility logic in spreadsheets, exclusion decisions in email threads, the actual draw in a notebook or script, the announcement in a CMS. None of these were designed to be looked at again together.
The evidence pack is the artefact those scattered records resolve into. It exists so that "how was this campaign actually run" can be answered from one place, by someone who wasn't in the room when it happened.
Every evidence pack contains the same six parts. The depth of each part adjusts to the campaign — a £1m property draw is treated differently from a routine £500 voucher draw.
Campaign name, operating entity, scope, eligible base, prize allocation, scheduled and actual execution timestamps, channel-source list. The single-page summary the rest of the pack supports.
Entry conditions, eligibility criteria, exclusion rules, duplicate-handling logic, reserve treatment, re-draw conditions. Recorded as the operating rule set, with the version locked before the draw runs.
Total entries received, applied exclusions with reason breakdown, final eligible-pool count, finalisation timestamp. Answers the question "the draw was made from how many."
Run environment, execution timestamp, processing version, source dataset reference, output file reference, exception handling notes. The "what actually happened, in what order" component.
Winner count, reserve count, non-winner count, post-deduplication final figures, integrity check between pre-draw rules and post-draw output. The component that confirms internal consistency.
Notes for complaints handling, internal sharing, and partner walk-through. Where edge-case decisions are explained in plain language. Redacted variants prepared as needed.
The Evidence Pack described on this page is delivered as a fixed-scope engagement for one governed draw, allocation, prize campaign, sponsor-funded campaign, or reputation-sensitive selection.
£15,000 + VAT
This is not self-serve random-picker software. Verified Draw is priced for campaigns where the evidence around the selection process matters as much as the selection result itself.
Pricing last updated: May 2026. Prices exclude VAT. Legal advice, regulatory certification, gambling-licence assessment, and external audit are outside scope.
The pack is designed so that several different audiences can read it without separate ad-hoc reconstructions for each.
Internal review: the campaign owner's own legal, compliance, marketing, and customer-service teams sharing one canonical record.
Trustees and boards: particularly for charity and member-organisation draws, where governance bodies want a campaign-level summary not a winners list.
Sponsors and rights-holders: who fund or licence the campaign and want a defensible summary of how their resources were allocated.
Complaints handling: a participant raises a concern; the redacted variant of the pack supports a structured response.
External audit and assurance: third-party reviewers retained by the operator can review the pack as part of broader assurance work.
Media and public-facing publication: some operators publish a redacted variant on their own site as part of transparency commitments.
Verified Draw produces records the operator owns, controls, and can redact or publish where appropriate. This is a deliberate distinction: third-party attestation has a place in the trust stack, but the operator still needs its own campaign record for internal governance, partner explanation, complaints handling, and transparent public-facing statements.
The DCMS Voluntary Code clause 3.4 asks operators to publish the measures they have in place around player protections, transparency, and accountability. It does not prescribe an evidence-pack format. Verified Draw supports that transparency posture by turning selection mechanics, eligible-pool handling, execution, and reconciliation into operator-held records that can sit behind what the operator chooses to disclose.
Operators who use a promotional compliance agency for legal review, terms, or independent winner-selection support can use Verified Draw alongside that work. The agency or counsel can review, rely on, or reference the same operational record; the evidence pack remains part of the operator's own governance file. Both roles have value. They answer different questions.
The full pack often contains personal data — entrant counts at granular levels, exclusion-reason breakdowns that may identify individuals when joined with other data, exception-handling notes referencing specific entries.
Three variants are typically prepared:
Internal full pack: all six components at full granularity. Restricted to the operator's compliance and legal teams.
Partner-shareable variant: sponsor- or rights-holder-facing. Personal data redacted; campaign-level figures and rule definitions retained.
Public-facing summary: high-level rule definition, eligible-pool size, draw mechanism, result counts. Designed for publication on the operator's website if transparency commitments require it.
The pack is delivered to the operator. Default retention follows UK GDPR and the operator's own data retention schedule for promotional records — typically the longer of (a) the duration the campaign is reasonably likely to attract complaints or queries, and (b) the period required by any contractual sponsor or audit obligation.
Verified Draw maintains a service-side processing record for the duration of the active engagement and a defined run-down period thereafter. Specific retention configurations are agreed in the engagement scope.
The evidence pack is operational documentation. It is not a legal opinion, not a regulatory certification, not a substitute for advertising standards review or licence assessment. The final compliance position on any campaign is the operator's, supported by their own legal and compliance teams. The pack is designed to make their work easier, not to do their work for them.
Outline the campaign — eligibility, prize, scale, timing, who needs to see the pack afterwards. We come back with a tailored evidence-pack outline.
Even if the campaign brief isn't fully defined yet. We typically respond within 3 working days.